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Wet Wipes in America – Interesting Stats 2022

Cleaning with Crocodile Cloth

By 2028, the global wet wipes market is expected to achieve a $28.85 billion valuation. The rising health and safety concerns over the COVID-19 pandemic of the last two years seem to be a part of the driving force behind the increase.

Wet wipes are versatile and handy products to use for cleaning up life’s messes. But did you also know that there are different types of wet wipes with different uses too? 

If you’re interested in finding out more facts and statistics about wet wipes, then keep reading this informative blog post below for further details. We’ll also explain the best wet wipes to use for your needs.

The Invention of Wet Wipes

The invention of the wet wipe is thanks to Arthur Julius in 1957. Julius, a cosmetics worker, saw the convenience and hygiene benefits of single-use pre-moistened wipes. He spent $5,000 to adapt a soap proportioning machine in a loft in Manhattan. 

A year later, in 1958, Arthur Julius officially trademarked the name Wet-Nap for his product. 

In an ingenious move, Julius had the idea to partner up with fast-food chicken restaurant Kentucky Fried Chicken, or KFC, in 1963. Their finger-lickin’ chicken recipe was a match made in heaven for the finger cleaning Wet-Naps. KFC started giving out the wipes with their meals.

KFC gives out an estimated 30 million Wet-Naps per year. Over a 25-year time span, this easily equals more than 1 billion wipes overall. 

Types of Wet Wipes

As stated above, there are many types of wipes available with varying uses. The Wet-Naps included with fast food meals are one type for cleaning your fingers and face after a messy meal. They are convenient since they do not require the use of a sink or water and are easily carried in a pocket or a purse. Once you use them, you just toss them into the trash. 

Other types of wipes may include:

  • Baby Wipes
  • Cosmetic Wipes
  • Disinfecting Wipes
  • Medicated Wipes
  • Intimate Wipes
  • Deodorant Wipes
  • Electronic Wipes
  • Antibacterial Wipes
  • Industrial Wipes

Wipes can refer to any sort of disposable single-use cleaning cloth, but one type of wipe does not fit all of the wet wipe uses. For example, when using wet wipes at home, the wipe you choose will vary based on what you intend to use it for.

Baby wipes are gentle enough to use for cleaning your baby’s bottom, face, hands, and anywhere else there is a sticky or dirty mess. You would not use medicated or anti-bacterial wipes as they can have harsh chemicals, cleaners, or scents that could irritate your baby. Using wet wipes with any medicated properties should only be done so under the advice of a doctor.

Baby Wipes Uses and Wet Wipe Stats

One of the most telling wet wipe stats is that 22 million Americans use wipes 31 times or more per week.   

Babies and toddlers are one of the biggest areas of using wet wipes at home and on the go. They provide busy parents with a convenient multi-purpose product for caring for their babies and small children. 

A newborn could require upwards of 10-12 diaper changes per day, reducing down to 8-10 diapers by age 3 months. For each wet diaper, expect to use 1 wipe, while soiled diapers could require as many as 10 wipes per change. 

If out of every 10 diaper changes, 3 are soiled, and 7 are wet, this is around 37 wipes per day during the first three months of a baby’s life. This is an average of 1,110 wipes per month. This doesn’t even include the non-diaper-made messes included with having a small child. 

During the first 6 months of your baby’s life, you’ll probably use at least 1,000 wipes per month. Parenting Blogs err on the side of caution. You should always have more than you need since you never know when or where you’re going to need them the most.

Deodorant Wipes

Deodorant wipes are lightly scented wipes that can provide a clean scent throughout the day. Women and men can use these wipes to touch up and smell better between showers or after exercising at the gym. 

Intimate Wipes

Intimate wipes are portable wipes for women. They may help freshen up and rebalance pH balance between her menstrual cycles. They also help cover up everyday odor and restore moisture. 

Medicated Wipes

Medicated wipes are any sort of single-use topical pad containing some type of medical properties. For example, medicated pads may help to shrink and lessen the severity of hemorrhoids. Medicated wipes may also function as treatments for severe acne on the face, back, or neck.

Industrial Wipes

Industrial wipes serve the purpose of cleaning up messes around construction sites, labs, or garages. They are also used by painters to prepare or clean up an area before and after it is painted. Industrial wipes are stronger and larger to clean up bigger messes.

Disinfectant and Antibacterial Wipes

The COVID-19 pandemic of 2020 also contributed to the need for products to keep individuals safe and healthy from the virus. Hand Sanitizers and Antibacterial Wipes were in higher demand than ever before. 

Store[CW1]  shelves were wiped clean as thousands scrambled to access the necessary supplies. Hoarding and re-selling products at higher prices to meet demand became the norm. 

Antibacterial wipes were prized for their ability to sanitize and protect individuals from bacterial infections. While COVID-19 is a virus, not a bacteria, this didn’t stop many from clearing shelves to get whatever protection they could. Using wet wipes with antibacterial properties can still sanitize your hands without a sink or the smell of soapy residue. 

Antibacterial wipes can also come in handy for wiping down frequently used and touched items, such as keys, to cut down on daily bacteria accumulation. 

As for disinfectant wipes, the need for disinfectant wipes like those from companies like Clorox, which were labeled effective at killing off the COVID-19 virus, soared as high as 500%. Sales were limited to 1 or 2 containers of wipes per person until production was able to catch up to this increased demand.

Disinfectant wipes are excellent for wiping down hard, frequently touched surfaces like tables, non-upholstered chairs, doorknobs, counters, and bathroom fixtures to reduce the spread of viruses. They are essential for use in hospitals, senior care nursing facilities, and schools and daycares where good health is of the utmost importance. 

Cosmetic Wet Wipes

Going back to their original intended purpose, cosmetic wipes are ideal for removing stubborn makeup from the face at the end of the day. They are gentle and contain cleansers and vitamins that won’t dry out the skin or cause irritation. 

These wipes are convenient enough to keep in a small purse for taking wherever they need to go. 

Electronic Wet Wipes

Electronic Wet Wipes are those that are safe enough to use for cleaning electronic devices. Electronic wipes can safely disinfect and remove dust and fingerprints from items like keyboards, tablets, and smartphones.

Attempting to use just any wipes to clean these devices is dangerous, as too much moisture or harsh chemicals can damage them. 

Demographics of Using Wet Wipes

As of 2021, 49.585% of the population was female. Between the use of baby wipes for their children, intimate, deodorant, and cosmetic wipes, women are thought to hold the majority of wipes users in several categories.

Fear of judgment by men played a part in a predominantly female market for wipes. DollarShaveClub.com conducted a survey of 1,000 men to find out that 51% of men were using wipes regularly, while 24% hid them in the bathroom, and 23% opted to buy them online more discreetly.

Evolution of Wipes

However, dedicated lines of wipes for men are now taking the market by storm. These opt for more manly packaging and swap out floral scents for those like mint and eucalyptus blended with vitamins and minerals. They can also serve as a way to freshen up after using the bathroom, working out at the gym, or refreshing during the day.

Other more male-centered wipe uses revolve around multipurpose wet wipes at home or at work, like shop cloths and automotive wipes. These wipes are much larger and sturdier for cleaning up bigger and more complex messes. 

Crocodile Cloth Types of Wet Wipes

Crocodile Cloths are textured to be tough on grease, grime, and other dirt. There are different types of wet wipes for whatever job you need them for the most. 

Original Crocodile Cloth Wipes

The Original Crocodile Cloth measures 15in x 10in. It can clean up silicone, oil, ink, grease, adhesives, and latex-based or oil-based paint. It’s ideal for industrial, DIY, manufacturing, and construction environments.

Auto Crocodile Cloth Wipes

The Auto Crocodile Cloth is the most suitable for automotive shops, whether at home or in a professional garage. No more dirty, oily shop rags. These sturdy cloths allow you to clean tools and equipment, work surfaces, and automotive parts such as rims, tires, and wheels.

Paint Crocodile Cloth Wipes

The Paint Crocodile Cloth is suitable for painters, contractors, and Do-It-Yourselfers. It’s safe on metals, wood, and other surfaces. It is a low-lint cloth for oil removal and damp dusting prior to painting, as well as cleaning up paint messes.

Power Scrub Crocodile Cloth Wipes

The Power Scrub Crocodile Cloth features a smooth side to polish and absorb, while the other side features textured teeth to scour and scrub, so you can get crocodile close to your messes. It is non-scratch safe for most surfaces. They also have an extra-tough cleaning formula to power away grimey greasy messes on hands, tools, and surfaces. 

Multi-Purpose Crocodile Cloth Wipes

The Multi-Purpose Crocodile Cloth is a convenient biodegradable cleaning cloth. It’s useful for the garage and the workplace, as well as household messes. Well-suited for grease, grime, and dust removal from all surfaces, such as cabinets, counters, appliances, floors, and color-tested carpets and upholstery.

Outdoor Crocodile Cloth Wipes

The Outdoor Crocodile Cloths are fully biodegradable, making them the best wet wipes for outdoor use. For use by campers, hunters, fishermen, hikers, gardeners, and outdoor enthusiasts. You can keep your vehicles, equipment, tools, and gear clean even when there is no water available.

Grill Crocodile Cloth Wipes

The Grill Crocodile Cloth Wipes help keep your BBQ grill grilling tools clean, as well as your coolers and outdoor entertaining furniture. The fully biodegradable Crocodile Cloth Wipes power through baked-on grease and sticky grill messes. They easily wipe away outdoor patio grime.

Marine Crocodile Cloth Wipes

The Marine Crocodile Cloth Wipes are specially designed for marina use by boating, fishing, and watersports enthusiasts, sailors, and marina workers. It provides a way to clean marine equipment and gear without requiring a designated area, whether it is engine grease or fish parts. They come with a “Never Dry” guarantee that will keep them fresh and ready for use for up to 2 years.

Get Crocodile Close to Clean with Crocodile Cloth Wet Wipes 

Wipes are an essential part of everyday life. When it comes to buying wet wipes, you want the best wet wipes money can buy. That’s why you need Crocodile Cloth Wet Wipes.

Buy our wipes to try for yourself, and you’ll see the difference getting crocodile close can make.

Other wipes are wimpy. But Crocodile Cloth wipes are strong.

Contact Us today to become a distribution partner or with any other comments or inquiries.